Handled. Your small business website, built and kept running by Shane and his bots.
The bots build fast and scan your site every week. I read what they find, fix what needs fixing, and answer your email. You never have to open a dashboard.
$300 to build then $200 a month
- Month to month
- Cancel any time
- Everything in your name
TeamBuildr
IWBI
USGBC
SEAM Certification
DRVN Golf
Two ways this usually goes. Both leave you stuck.
You build it yourself
You pay for a plan and a domain, and the tool hands you the work. Weeks later there's a half-finished page you're a little embarrassed by — and the subscription bills either way.
Costs you the weekend you didn't have.You hire a freelancer
A couple of thousand for a build, and then they're gone. The site's live, but the moment it needs a change, or breaks, or falls behind, you're on your own. It rots.
Costs you again the day it needs anything.Each one fails exactly where the other wins. I do both. A site built for you — and kept sharp, watched and handled every week after. For less up front than the freelancer, without the weekend.
What “handled” actually means
The build is quick by design. The handling is the part a person shows up for, every week, for as long as you want it.
- A clean, single-page site to start. I write and build it from one conversation, in your design direction, using any words and images you already like. It says who you are, what you do, why to trust you and how to reach you. Live in days, not weeks.
- Scanned every week, reported every month. My bots scan it weekly for how it's performing and for anything broken. I read what they find and fix it before you run into it. Once a month you get a short report: how the site is doing and what I'd improve.
- An email that reaches me. Headline changed, photo swapped, a line rewritten, a price updated. Send it and it's done within one working day. No tickets, no portal, no five-to-seven business days.
- Analytics and search, set up right. Google Analytics and Search Console, configured and quietly working, so the site is measured instead of guessed at.
- Everything in your name, from day one. The code, the design files, the analytics accounts, and the domain — which I buy for you, up to $15. Ask and I hand the lot over.
One prompt a month. You answer it, I build it in.
The site starts as a single page. Each month I send your report and one prompt — a few questions, or a short set of steps. Most take about 30 minutes, typed or as a voice note. I turn what you send back into the next piece of your site. Skip a month and nothing breaks: the prompt stays open and the weekly scan carries on. If a month doesn't fit your business, I swap in the next most useful thing.
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Your Google Business Profile
I send the steps to claim it and the five fields that matter. You send back the link and five photos. Your hours, map and profile link go on the site.
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An About page
Six questions: why you started, who you serve, what you turn down. You answer and send one photo. I build the page.
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A way to publish
You tell me what you'll post — writing, projects or listings — and send the first one. I wire in a lean CMS, load it, and walk you through it.
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Your first post
By now there are three months of search data. I send five topics drawn from what people typed to find you. You write one, or talk it through. I edit and publish it.
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Reviews
I send a review link and a short script for asking. You ask five clients. The best replies go on the site.
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A services page
Questions on the thing you sell most: who it's for, what it costs, what happens first. I build the page and send your half-year report.
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Buyer questions
What five things does every buyer ask before they hire you? You answer. I add them to the site, marked up so search engines and AI tools can read them.
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A newsletter
You write a five-line first note and say who should get it. I wire in the signup and set up the first send. Your list is yours, same as your code.
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A client story
One job: the problem, what you did, how it ended, a photo. I build it into a proof section.
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Listings beyond Google
Steps for Bing Places, Apple Business Connect and one trade directory. You send the links. I tie them to the site.
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The contact path
What happens after someone writes to you? I rework the form or booking link around your answer and eleven months of numbers.
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The year report
What grew, what didn't, and three questions on what changed in your business. I refresh the page and set next year's prompts.
All of it is inside the $200 a month. Still month to month: leave at month five and you keep five months of work. Need something that isn't on this list? Email me and we'll talk it through.
About Shane
I'm Shane Gring, a fractional COO in Pittsburgh. For fifteen years I've run websites, analytics and digital operations for founders and for organizations like TeamBuildr, the International WELL Building Institute and the U.S. Green Building Council.
Most of my work is bigger than this: I step into founder-led companies and run the operating side. Handled is the same machinery, pointed at one small site. The bots do the building and the weekly scans. I decide what gets fixed, and when you email, you're emailing me.
And the bots
The bots are a small crew of custom AI agents I built and tuned on client work. Each one has a single job:
- Design and build. Lays out the page and writes the code.
- SEO. Search terms, page titles, schema, and the post topics in month four.
- The weekly scan. Speed, broken links, and anything that changed since last week.
- The monthly report. Drafts it from your analytics and Search Console.
None of them ships anything alone. I set the direction, read what they make, and approve every change before it goes live. When you email, a person answers.
Two numbers. No fine print.
No tiers to decode, no upsells buried in a dashboard, no surprise renewal. Month to month, cancel any time — no minimum, no notice period, no exit fee. One email ends it. If I'm worth keeping, that should show up in the work and not in a contract you can't get out of.
What happens next: I send a short intake you can type or speak. Your first draft follows in a few business days, you get one round of changes, and it goes live.
- Live in days
- Changes by email
- Yours to take with you
A few honest answers
Is this really just for a one-page site?
It starts as one — on purpose. Most people need one page that's sharp, credible and actually maintained before they need anything else. From there it grows a piece a month: I send one prompt, you answer it, and I build the answer in. An About page in month two, a way to publish in month three, a services page in month six. All of it is inside the $200 a month. There are no priced add-ons; if you need something off the list, email me and we'll talk it through. The first year is laid out here.
Who's actually behind this?
Me, Shane Gring. Fifteen years running websites, analytics and digital operations for founders and companies. When you email, you're emailing me. More about me here.
What do you need from me to get started?
A conversation, and whatever you already have. For the launch page I handle the domain, the design, the words and the images. If you have a logo, photos or copy you like, send them and I'll use them. If you don't, that's not a task I hand back to you. After launch the rhythm changes: once a month I send a prompt, you answer it, and I shape what you send into the next piece of the site.
How long until it's live?
Days, not weeks. You pay, I send a short intake you can type or speak, and your first draft follows in a few business days. You get one round of changes, then it ships. The build is quick by design — the handling is the part that runs for as long as you want it to.
What counts as a change I can just email you?
A headline, a photo, a rewritten line, a new price, a link that needs fixing. Send it and it's done within one working day — no ticket, no portal, no “please allow 5–7 business days.” Bigger pieces — a new page, a CMS, a newsletter — come through the monthly prompts. Anything outside those starts with a conversation.
Is hosting included?
Yes. Hosting is inside the $200 a month, so there's no separate bill. The domain is yours and registered in your name; I buy it for you, up to $15.
I already have a site or a domain. Can you take it over?
Yes. Your domain stays in your name and I point it at the new site. An existing site gets rebuilt the Handled way, and I carry over the words and images worth keeping.
Is email at my domain included?
No. Setting up an address like you@yourdomain.com is a separate project. Email me and we'll talk it through.
What happens in the weekly scan, and what do I see?
My bots check how the site is performing and look for anything broken. I read what they find and fix it before you run into it. That scan is for me; you don't get a weekly email. Once a month you get a short report on how the site is doing and what I'd improve. Google Analytics and Search Console are set up and quietly working underneath that, so your site is measured instead of guessed at.
What do you use to build it?
A set of custom AI agents I built: one for design and code, one for SEO, one for the weekly scan, one for the monthly report. That is why the build takes days and costs $300. More on the bots here. I set the direction, write and edit the words, and check every page before it ships. Whether that shows is easy to test: click through the sites above.
What if I want to leave?
Whenever you want. No minimum, no notice period, no exit fee — send one email and it stops at the end of that month. You keep everything, because it was always yours: the code, the design files, the Google Analytics and Search Console accounts, and the domain, which is registered in your name from day one. Anything I'm administering, I transfer wherever you want it, at no charge. It's this easy on purpose: a site you can't leave is worth less than one you can.
Who is this not for?
If you love tinkering with your own site, or you've got more time than money, Squarespace is genuinely the right call. This is for the opposite person: short on time, glad to answer a few questions a month, and happy to leave the building to someone who knows what they're doing.
Your site, handled.
Stop paying for tools you have to operate yourself. Stop hiring people who vanish. Get a site that's built well and stays that way.
$300 to build then $200 a month to keep it running
Checkout is open. $300 today, then $200 a month starting 30 days later.
- One email reaches me
- One prompt a month
- Leave any time