/* ══════════════════════════════════════════════════════════════
   RESET & BASE
   ══════════════════════════════════════════════════════════════ */
*, *::before, *::after {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
  -webkit-tap-highlight-color: transparent;
}

.visually-hidden {
  position: absolute !important;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

:root {
  --bg: #ffffff;
  --bg-soft: #fafafa;
  --fg: #111111;
  --mid: #404040;
  --dim: #707070;
  --border: #e5e5e5;
  --border-strong: #d4d4d4;
  --accent: #111111;

  --font-sans: -apple-system, BlinkMacSystemFont, "Inter", "Segoe UI", system-ui, "Helvetica Neue", Arial, sans-serif;
  --font-display: -apple-system, BlinkMacSystemFont, "Inter", "Segoe UI", system-ui, "Helvetica Neue", Arial, sans-serif;
}

::selection {
  background: var(--fg);
  color: var(--bg);
}

html {
  scroll-behavior: smooth;
  font-size: 17px;
}

body {
  background-color: var(--bg);
  /* Layered: grain (top) + subtle grid (bottom). Both fixed so they
     don't shift on scroll. Kept very low opacity so the page still
     reads as clean white from across the room. */
  background-image:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='420' height='420'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 0.05 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"),
    linear-gradient(rgba(0,0,0,0.028) 1px, transparent 1px),
    linear-gradient(90deg, rgba(0,0,0,0.028) 1px, transparent 1px);
  background-size: 420px 420px, 32px 32px, 32px 32px;
  background-position: 0 0, -1px -1px, -1px -1px;
  background-attachment: fixed, fixed, fixed;
  background-repeat: repeat, repeat, repeat;
  color: var(--fg);
  font-family: var(--font-sans);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
  text-wrap: pretty;
  font-feature-settings: "ss01", "cv11";
}

p, li { text-wrap: pretty; }

.hero-headline, .ity-lede, .ity-close, .offer-headline, .section-eyebrow + h2, .cs-hook {
  text-wrap: balance;
}

a { color: inherit; }

/* ══════════════════════════════════════════════════════════════
   LAYOUT
   ══════════════════════════════════════════════════════════════ */
.container {
  max-width: 880px;
  margin: 0 auto;
  padding: 0 1.75rem;
}

section {
  padding: 5rem 0;
}

/* ══════════════════════════════════════════════════════════════
   NAVIGATION
   ══════════════════════════════════════════════════════════════ */
nav {
  position: relative;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
}

nav .container {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 1rem;
  padding-bottom: 1rem;
}

nav .logo {
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  color: var(--fg);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  line-height: 0;
  /* Invisible 44x44 hit area around the 32px smiley */
  padding: 0.375rem;
  margin: -0.375rem;
}

nav .logo img {
  width: 32px;
  height: 32px;
  display: block;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

nav ul {
  list-style: none;
  display: flex;
  gap: 2rem;
  align-items: center;
}

nav a {
  color: var(--mid);
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 500;
  transition: color 0.15s ease;
}

nav a:hover { color: var(--fg); }

nav .nav-cta {
  color: var(--bg);
  background: var(--fg);
  padding: 0.55rem 1rem;
  border-radius: 6px;
  font-weight: 500;
  transition: background 0.15s ease;
}

nav .nav-cta:hover { background: #000; color: var(--bg); }

.nav-toggle {
  display: none;
  background: transparent;
  border: 1px solid var(--border-strong);
  color: var(--fg);
  font-size: 1.2rem;
  padding: 0.4rem 0.6rem;
  cursor: pointer;
  line-height: 1;
  border-radius: 6px;
  font-family: inherit;
}

.site-nav {
  position: relative;
  z-index: 100;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}

.site-nav .logo {
  position: relative;
  display: inline-flex;
  align-items: center;
  line-height: 1.2;
  padding: 0.375rem 0;
  margin: 0;
}

.site-nav .logo .logo-cloud {
  width: auto;
  height: 30px;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
  filter: saturate(1.35) contrast(1.08);
}

/* Hover: lightning strikes from the cloud */
.site-nav .logo .logo-bolt {
  position: absolute;
  left: 50%;
  top: 78%;
  width: 13px;
  height: auto;
  transform: translateX(-50%);
  opacity: 0;
  pointer-events: none;
  z-index: 2;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

.site-nav .logo:hover .logo-bolt,
.site-nav .logo:focus-visible .logo-bolt {
  animation: bolt-flash 0.6s linear infinite;
}

@keyframes bolt-flash {
  0%, 54%   { opacity: 1; }
  55%, 69%  { opacity: 0; }
  70%, 100% { opacity: 1; }
}

@media (prefers-reduced-motion: reduce) {
  .site-nav .logo:hover .logo-bolt { animation: none; opacity: 1; }
}

.site-nav ul {
  margin: 0;
  padding: 0;
}

/* Work-with-me dropdown: the five rungs */
.nav-drop { position: relative; }

.nav-caret {
  font-size: 0.55rem;
  color: var(--dim);
  margin-left: 0.2rem;
  vertical-align: 2px;
}

.nav-dropdown {
  display: none;
  position: absolute;
  top: calc(100% + 0.5rem);
  left: -0.9rem;
  min-width: 232px;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 1.6rem;
  box-shadow:
    0 2px 4px rgba(0, 0, 0, 0.04),
    0 16px 32px -16px rgba(0, 0, 0, 0.18);
  z-index: 60;
  flex-direction: column;
  gap: 0;
  align-items: stretch;
}

/* Invisible bridge so hover survives the gap between trigger and panel */
.nav-dropdown::before {
  content: "";
  position: absolute;
  top: -0.7rem;
  left: 0;
  right: 0;
  height: 0.7rem;
}

.nav-drop:hover .nav-dropdown,
.nav-drop:focus-within .nav-dropdown,
.nav-drop.open .nav-dropdown { display: flex; }

.nav-dropdown li { width: 100%; }

.nav-drop-label {
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--dim);
  padding: 0.85rem 1.25rem 0.5rem;
}

.nav-drop-divider {
  height: 1px;
  background: var(--border);
  margin: 0.5rem 0.6rem;
}

/* Approach link lives only in the mobile menu; desktop reaches it
   through the dropdown's "Why this works" row */
.nav-mobile-only { display: none; }

@media (max-width: 768px) {
  .nav-mobile-only { display: block; }
}

.nav-dropdown a {
  display: flex;
  align-items: center;
  gap: 1rem;
  width: 100%;
  padding: 0.68rem 1.25rem;
  border-radius: 10px;
  font-size: 0.9rem;
  line-height: 1.3;
  white-space: nowrap;
}

.nav-dropdown a:hover { background: var(--bg-soft); color: var(--fg); }

.nav-drop-icon {
  width: 22px;
  height: 22px;
  flex-shrink: 0;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

.nav-drop-text {
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
  min-width: 0;
}

.nav-drop-name {
  font-weight: 500;
  color: var(--fg);
}

.nav-drop-desc {
  font-size: 0.76rem;
  color: var(--dim);
  font-weight: 400;
}

@media (max-width: 768px) {
  /* The open menu must paint above the hero */
  .site-nav { z-index: 100; }
  .nav-caret { display: none !important; }

  /* Offers expand inline under "Work with me" — reachable, indented, flat */
  nav ul.open .nav-dropdown {
    display: flex !important;
    position: static;
    flex-direction: column;
    min-width: 0;
    margin: 0.15rem 0 0.35rem;
    padding: 0 0 0 0.65rem;
    background: transparent;
    border: 0;
    border-left: 2px solid var(--border);
    border-radius: 0;
    box-shadow: none;
  }
  nav ul.open .nav-dropdown::before { display: none; }
  nav ul.open .nav-dropdown a { padding: 0.55rem 0.5rem; min-height: 40px; }
  nav ul.open .nav-drop-label { padding: 0.55rem 0.5rem 0.3rem; }
  nav ul.open .nav-drop-divider { display: none; }
  nav ul.open .nav-drop-desc { display: none; }

  /* The dropdown now carries "Why this works"; drop the duplicate link */
  .nav-mobile-only { display: none !important; }
}

/* ══════════════════════════════════════════════════════════════
   SECTION ATOMS
   ══════════════════════════════════════════════════════════════ */
.section-eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--dim);
  margin-bottom: 1.25rem;
  font-weight: 500;
}

.section-title {
  font-size: clamp(1.6rem, 3vw, 2.1rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.2;
  color: var(--fg);
  margin-bottom: 2rem;
  max-width: 720px;
}

/* ══════════════════════════════════════════════════════════════
   HERO
   ══════════════════════════════════════════════════════════════ */
.hero {
  padding: 5.5rem 0 5rem;
  position: relative;
  overflow: hidden;
}

.hero > .container {
  position: relative;
  z-index: 1;
}

/* Soft pixel clouds drifting slowly across the hero, left to right.
   Negative delays start them mid-sky on load. */
.hero-cloud {
  position: absolute;
  left: 0;
  z-index: 0;
  pointer-events: none;
  user-select: none;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
  height: auto;
  animation: cloud-cross linear infinite;
}

.hero-cloud-1 {
  top: 1.75rem;
  width: 264px;
  animation-duration: 150s;
  animation-delay: -85s;
}

.hero-cloud-2 {
  top: 11.5rem;
  width: 176px;
  animation-duration: 110s;
  animation-delay: -30s;
}

/* Smaller = farther away: lighter and slower */
.hero-cloud-3 {
  top: 5.5rem;
  width: 112px;
  opacity: 0.8;
  animation-duration: 200s;
  animation-delay: -140s;
}

.hero-cloud-4 {
  top: 19rem;
  width: 200px;
  animation-duration: 125s;
  animation-delay: -95s;
}

.hero-cloud-5 {
  top: 15rem;
  width: 88px;
  opacity: 0.7;
  animation-duration: 230s;
  animation-delay: -50s;
}

.hero-cloud-6 {
  top: 8.5rem;
  width: 148px;
  opacity: 0.85;
  animation-duration: 175s;
  animation-delay: -160s;
}

.hero-cloud-7 {
  top: 3rem;
  width: 72px;
  opacity: 0.65;
  animation-duration: 260s;
  animation-delay: -105s;
}

.hero-cloud-8 {
  top: 23rem;
  width: 132px;
  opacity: 0.8;
  animation-duration: 155s;
  animation-delay: -20s;
}

.hero-cloud-9 {
  top: 17.5rem;
  width: 104px;
  opacity: 0.7;
  animation-duration: 215s;
  animation-delay: -185s;
}

@keyframes cloud-cross {
  from { transform: translateX(-280px); }
  to   { transform: translateX(100vw); }
}

@media (max-width: 880px) {
  .hero-cloud-1 { width: 200px; }
  .hero-cloud-2,
  .hero-cloud-4,
  .hero-cloud-6,
  .hero-cloud-8 { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  .hero-cloud { animation: none; }
  .hero-cloud-1 { transform: translateX(64vw); }
  .hero-cloud-2 { transform: translateX(12vw); }
  .hero-cloud-3 { transform: translateX(38vw); }
  .hero-cloud-4 { transform: translateX(74vw); }
  .hero-cloud-5 { transform: translateX(22vw); }
  .hero-cloud-6 { transform: translateX(48vw); }
  .hero-cloud-7 { transform: translateX(84vw); }
  .hero-cloud-8 { transform: translateX(30vw); }
  .hero-cloud-9 { transform: translateX(58vw); }
}

/* Above the collapse breakpoint, the hero breaks out wider than the rest of
   the site but stays left-aligned with the 880px content column — only the
   calendar overhangs to the right. The left margin tracks the centered content
   container exactly (its own 1.75rem padding supplies the gutter); the right
   margin keeps a stable ~1100px hero so the calendar gets room without going
   edge-to-edge. Below 881px the default .container takes over (normal stacking). */
@media (min-width: 881px) {
  .hero .container {
    max-width: none;
    margin-left: max(0px, calc((100vw - 880px) / 2));
    margin-right: max(1.75rem, calc((100vw - 1320px) / 2));
  }
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3.5rem;
  align-items: center;
}

.hero-copy { min-width: 0; }

.hero-cal { min-width: 0; scroll-margin-top: 2rem; }

.hero-cal-label {
  font-size: 0.98rem;
  color: var(--mid);
  margin: 0 0 0.9rem;
  line-height: 1.55;
  font-weight: 500;
}

.hero-cal-label a {
  color: var(--fg);
  text-decoration: underline;
  text-underline-offset: 2px;
}

.hero-cal .cal-embed-wrap { margin: 0; }

.hero-cal-note {
  margin: 0.8rem auto 0;
  max-width: 30ch;
  font-size: 0.78rem;
  line-height: 1.45;
  color: var(--dim);
  text-align: center;
}

.hero-eyebrow {
  display: inline-block;
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--dim);
  margin-bottom: 1.75rem;
  font-weight: 500;
}

.hero-identity {
  display: flex;
  align-items: center;
  gap: 0.8rem;
  margin-bottom: 1.75rem;
}

.hero-identity .hero-eyebrow {
  margin-bottom: 0;
}

.hero-avatar {
  width: 52px;
  height: 52px;
  border-radius: 50%;
  object-fit: cover;
  display: block;
  flex-shrink: 0;
  border: 1px solid var(--border);
  box-shadow: 0 1px 2px rgba(0, 0, 0, 0.04), 0 6px 16px -10px rgba(0, 0, 0, 0.2);
}

.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 3.4vw, 2.7rem);
  color: var(--fg);
  max-width: 820px;
  margin: 0 0 2rem;
  line-height: 1.12;
  font-weight: 600;
  letter-spacing: -0.025em;
}
.hero-headline strong { font-weight: 800; }
/* Rust underline with the brand cloud drifting behind the words —
   one per page, on that page's central noun. Global on purpose. */
.hero-u {
  position: relative;
  text-decoration: underline;
  text-decoration-thickness: 0.07em;
  text-underline-offset: 0.16em;
  text-decoration-color: #b0433b;
}
.hero-u::before {
  content: "";
  position: absolute;
  z-index: -1;
  left: -6%;
  right: -6%;
  top: -38%;
  bottom: -18%;
  background: url("/images/cloud-1.svg") no-repeat center / contain;
  opacity: 0.85;
  pointer-events: none;
}
.path-definition strong { color: var(--fg); font-weight: 650; }
/* Accent colors drawn from the pixel-art palette (lighthouse harbor);
   reserved for the team / buyers / machines triad. The compound
   selectors outrank the section-scoped `strong` color rules. */
.hero-c-blue, .om-section strong.hero-c-blue, .cs-body strong.hero-c-blue, .path-definition strong.hero-c-blue, .hero-body strong.hero-c-blue { color: #38618c; }
.hero-c-green, .om-section strong.hero-c-green, .cs-body strong.hero-c-green, .path-definition strong.hero-c-green, .hero-body strong.hero-c-green { color: #1a7f37; }
.hero-c-amber, .om-section strong.hero-c-amber, .cs-body strong.hero-c-amber, .path-definition strong.hero-c-amber, .hero-body strong.hero-c-amber { color: #b45309; }

.hero-lead {
  font-size: clamp(1.1rem, 1.7vw, 1.3rem);
  color: var(--mid);
  max-width: 30rem;
  margin: 0 0 1.35rem;
  line-height: 1.6;
}

/* Moved-down narrative section */
.lede-text p {
  font-size: 1.05rem;
  color: var(--mid);
  margin-bottom: 1.35rem;
  max-width: 720px;
  line-height: 1.7;
}

.lede-text p:last-child { margin-bottom: 0; }

.hero-body p {
  font-size: clamp(1.05rem, 1.6vw, 1.18rem);
  color: var(--mid);
  max-width: 720px;
  margin-bottom: 1.5rem;
  line-height: 1.65;
}

.hero-body p:last-child { margin-bottom: 0; }

.hero-body strong {
  color: var(--fg);
  font-weight: 600;
}

/* Stanza paragraph — 3 short lines that read as a single beat */
.hero-stanza {
  border-left: 2px solid var(--border-strong);
  padding-left: 1.1rem;
  font-size: clamp(1rem, 1.5vw, 1.12rem);
  color: var(--fg);
  font-weight: 500;
  line-height: 1.65;
}

.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.5rem;
  margin-top: 2.5rem;
  align-items: center;
}

.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  background: var(--fg);
  color: var(--bg);
  border: 1px solid var(--fg);
  padding: 0.95rem 1.5rem;
  font-size: 0.95rem;
  font-weight: 500;
  text-decoration: none;
  transition: background 0.15s ease;
  font-family: inherit;
  cursor: pointer;
  border-radius: 8px;
  min-height: 48px;
}

.btn-primary:hover { background: #000; }

.btn-primary .btn-arrow {
  transition: transform 0.2s ease;
}

.btn-primary:hover .btn-arrow {
  transform: translateX(3px);
}

.btn-secondary {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  color: var(--mid);
  border: 0;
  padding: 0.95rem 0.5rem;
  font-size: 0.95rem;
  font-weight: 500;
  text-decoration: none;
  transition: color 0.15s ease;
  background: transparent;
  font-family: inherit;
}

.btn-secondary:hover { color: var(--fg); }

.btn-secondary .btn-arrow {
  transition: transform 0.2s ease;
}

.btn-secondary:hover .btn-arrow {
  transform: translateX(2px);
}

/* ══════════════════════════════════════════════════════════════
   TRUSTED BY
   ══════════════════════════════════════════════════════════════ */
.trusted {
  padding: 2.5rem 0 3rem;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  background: var(--bg-soft);
}

.trusted-label {
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--dim);
  margin-bottom: 2rem;
  text-align: center;
  font-weight: 500;
}

.trusted-grid {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 2.5rem 3.5rem;
}

.trusted-item {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.5rem;
  color: var(--mid);
  font-size: 0.9rem;
  letter-spacing: 0.02em;
  font-weight: 500;
  opacity: 0.85;
  transition: opacity 0.15s ease;
}

.trusted-item:hover { opacity: 1; }

.trusted-item img {
  max-height: 2.25rem;
  max-width: 10rem;
  width: auto;
  height: auto;
  filter: grayscale(100%) opacity(0.7);
  transition: filter 0.2s ease;
  display: block;
}

.trusted-item:hover img {
  filter: grayscale(100%) opacity(1);
}

.trusted-item:has(img) .trusted-wordmark { display: none; }

@media (max-width: 600px) {
  .trusted-grid { gap: 1.75rem 2.5rem; }
  .trusted-item img { max-height: 1.75rem; max-width: 8rem; }
}

/* ══════════════════════════════════════════════════════════════
   TRANSFER SESSION (inverted dark card)
   ══════════════════════════════════════════════════════════════ */
#transfer-session {
  padding: 4.5rem 0;
}

.offer-card {
  position: relative;
  background: var(--fg);
  color: var(--bg);
  padding: 3.5rem 3rem;
  border-radius: 16px;
  box-shadow:
    0 2px 4px rgba(0, 0, 0, 0.06),
    0 22px 50px -24px rgba(0, 0, 0, 0.32);
  overflow: hidden;
  background-image:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='280' height='220'%3E%3Cdefs%3E%3Cpattern id='d' x='0' y='0' width='14' height='14' patternUnits='userSpaceOnUse'%3E%3Ccircle cx='7' cy='7' r='1.35' fill='white' opacity='0.16'/%3E%3C/pattern%3E%3CradialGradient id='f' cx='100%25' cy='0%25' r='100%25'%3E%3Cstop offset='0%25' stop-color='white' stop-opacity='1'/%3E%3Cstop offset='100%25' stop-color='white' stop-opacity='0'/%3E%3C/radialGradient%3E%3Cmask id='m'%3E%3Crect width='100%25' height='100%25' fill='url(%23f)'/%3E%3C/mask%3E%3C/defs%3E%3Crect width='100%25' height='100%25' fill='url(%23d)' mask='url(%23m)'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: top right;
}

/* Tiny accent bar — a graphic "01 02 03" stripe near the eyebrow */
.offer-card .section-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.85rem;
}

.offer-card .section-eyebrow::before {
  content: "";
  display: inline-block;
  width: 28px;
  height: 2px;
  background: rgba(255, 255, 255, 0.7);
}

.offer-card .section-eyebrow {
  color: rgba(255,255,255,0.75);
  font-weight: 600;
}

.offer-headline {
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3.6vw, 2.4rem);
  color: var(--bg);
  margin-bottom: 1.5rem;
  line-height: 1.18;
  font-weight: 600;
  letter-spacing: -0.022em;
  max-width: 720px;
}

.offer-intro {
  font-size: 1.08rem;
  color: rgba(255,255,255,0.92);
  max-width: 720px;
  margin-bottom: 2.5rem;
  line-height: 1.65;
}

.offer-weeks {
  position: relative;
  display: grid;
  grid-template-columns: 1fr;
  gap: 0.5rem;
  margin: 0.5rem 0 2.25rem;
  padding-left: 2.25rem;
}

/* The timeline rail */
.offer-weeks::before {
  content: "";
  position: absolute;
  left: 0.6875rem; /* aligns rail center with node center (see .offer-week::before) */
  top: 1.25rem;
  bottom: 1.25rem;
  width: 2px;
  background: linear-gradient(
    to bottom,
    rgba(255, 255, 255, 0.08) 0%,
    rgba(255, 255, 255, 0.28) 12%,
    rgba(255, 255, 255, 0.28) 88%,
    rgba(255, 255, 255, 0.08) 100%
  );
  border-radius: 1px;
}

.offer-week {
  position: relative;
  padding: 1.25rem 0 1.5rem;
  display: grid;
  grid-template-columns: minmax(0, 8rem) 1fr;
  gap: 1.5rem;
  align-items: baseline;
  border: 0;
}

/* Timeline node — a ringed dot on the rail next to each week.
   left:-2rem + offer-weeks padding-left:2.25rem puts the dot at 4px in;
   width:1rem (16px) gives a center at 12px, matching the rail center. */
.offer-week::before {
  content: "";
  position: absolute;
  left: -2rem;
  top: 1.85rem;
  width: 1rem;
  height: 1rem;
  border-radius: 50%;
  background: var(--fg);
  border: 2px solid var(--bg);
  box-sizing: border-box;
  /* Halo of card-bg color around the dot so the rail is visually broken
     by the node (no line passing through the ring). */
  box-shadow: 0 0 0 4px var(--fg);
}

.offer-week:last-child { border-bottom: 0; }

.offer-week-label {
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--bg);
  font-weight: 600;
  margin-bottom: 0;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.4rem;
  opacity: 0.95;
}

.offer-week-num {
  font-family: var(--font-display);
  font-feature-settings: "tnum", "lnum";
  font-size: clamp(2rem, 4vw, 2.6rem);
  font-weight: 600;
  color: var(--bg);
  letter-spacing: -0.03em;
  line-height: 1;
  text-transform: none;
  display: block;
}

.offer-week-body {
  font-size: 1.02rem;
  color: rgba(255,255,255,0.94);
  line-height: 1.6;
  max-width: 720px;
}

.offer-week-body strong { color: var(--bg); font-weight: 600; }

.offer-deliverable {
  padding: 1.75rem 0;
  font-size: 1.02rem;
  line-height: 1.65;
  color: rgba(255,255,255,0.94);
  max-width: 720px;
  border-bottom: 1px solid rgba(255,255,255,0.22);
}

.offer-deliverable strong {
  color: var(--bg);
  font-weight: 600;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  font-size: 0.78rem;
  display: block;
  margin-bottom: 0.4rem;
  opacity: 0.8;
}

.offer-price-row {
  display: flex;
  align-items: flex-end;
  flex-wrap: wrap;
  gap: 1.25rem 2rem;
  padding: 2.25rem 0 2.5rem;
}

.offer-price-amount {
  font-family: var(--font-display);
  font-size: clamp(1.6rem, 2.6vw, 1.9rem);
  font-weight: 600;
  color: var(--bg);
  letter-spacing: -0.015em;
  line-height: 1.1;
  flex-shrink: 0;
}

.offer-price-note {
  color: rgba(255,255,255,0.88);
  max-width: 520px;
  font-size: 0.98rem;
  line-height: 1.55;
  flex: 1;
  min-width: 16rem;
}

@media (max-width: 600px) {
  .offer-week {
    grid-template-columns: 1fr;
    gap: 0.4rem;
  }
}

.offer-cta {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  background: var(--bg);
  color: var(--fg);
  border: 1px solid var(--bg);
  padding: 1rem 1.75rem;
  font-size: 0.95rem;
  font-weight: 500;
  text-decoration: none;
  transition: background 0.15s ease, color 0.15s ease;
  font-family: inherit;
  cursor: pointer;
  border-radius: 8px;
  min-height: 48px;
}

.offer-cta:hover {
  background: transparent;
  color: var(--bg);
}

.offer-cta .btn-arrow {
  transition: transform 0.2s ease;
}

.offer-cta:hover .btn-arrow {
  transform: translateX(3px);
}

@media (max-width: 600px) {
  .offer-card { padding: 2.25rem 1.5rem; border-radius: 12px; }
}

/* ══════════════════════════════════════════════════════════════
   IMAGE PLACEHOLDERS
   ══════════════════════════════════════════════════════════════ */
.image-placeholder {
  background:
    linear-gradient(135deg, var(--bg-soft) 0%, #f3f3f3 100%);
  border: 1px dashed var(--border-strong);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--dim);
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.02em;
  text-align: center;
  padding: 1rem;
  position: relative;
  overflow: hidden;
}

.image-placeholder::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    repeating-linear-gradient(45deg,
      transparent 0,
      transparent 18px,
      rgba(0, 0, 0, 0.025) 18px,
      rgba(0, 0, 0, 0.025) 19px);
  pointer-events: none;
}

.image-placeholder .placeholder-label {
  position: relative;
  z-index: 1;
  background: var(--bg);
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
  border: 1px solid var(--border);
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
}

.image-placeholder .placeholder-label::before {
  content: "";
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--dim);
}

.hero-img {
  aspect-ratio: 16 / 9;
  width: 100%;
  margin-top: 3rem;
}

/* Real hero image (replaces .hero-img placeholder).
   Source can be any aspect; we crop to a 2:1 panoramic banner. */
img.hero-img {
  width: 100%;
  height: auto;
  aspect-ratio: 2 / 1;
  object-fit: cover;
  object-position: center center;
  display: block;
  border-radius: 14px;
  border: 1px solid var(--border);
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 18px 40px -22px rgba(0, 0, 0, 0.18);
}

.about-portrait {
  width: 140px;
  height: 140px;
  border-radius: 50%;
  flex-shrink: 0;
  font-size: 0.7rem;
}

.about-portrait .placeholder-label {
  font-size: 0.65rem;
  padding: 0.3rem 0.65rem;
}

img.about-portrait {
  object-fit: cover;
  display: block;
  border: 1px solid var(--border);
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.04),
    0 8px 20px -12px rgba(0, 0, 0, 0.15);
}

.work-img {
  aspect-ratio: 16 / 10;
  width: 100%;
  margin-bottom: 1.5rem;
}

/* ══════════════════════════════════════════════════════════════
   ABOUT
   ══════════════════════════════════════════════════════════════ */
.about-layout {
  display: flex;
  gap: 2.25rem;
  align-items: flex-start;
}

.about-text {
  flex: 1;
  min-width: 0;
}

.about-text p {
  font-size: 1.05rem;
  color: var(--mid);
  margin-bottom: 1.35rem;
  max-width: 720px;
  line-height: 1.7;
}

@media (max-width: 600px) {
  .about-layout { flex-direction: column; gap: 1.5rem; align-items: flex-start; }
}

.about-text strong {
  color: var(--fg);
  font-weight: 600;
}

.about-text a {
  color: var(--fg);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
  text-decoration-color: var(--border-strong);
  transition: text-decoration-color 0.15s ease;
}

.about-text a:hover { text-decoration-color: var(--fg); }

/* ══════════════════════════════════════════════════════════════
   IS THIS YOU?
   ══════════════════════════════════════════════════════════════ */
.ity-lede {
  font-size: 1.1rem;
  color: var(--mid);
  max-width: 720px;
  margin-bottom: 1.75rem;
  line-height: 1.65;
}

.ity-lede strong { color: var(--fg); font-weight: 600; }

.ity-list {
  list-style: none;
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  margin: 0 0 1.75rem;
  padding: 0;
  max-width: 720px;
}

.ity-list li {
  position: relative;
  padding: 1rem 0 1rem 1.75rem;
  font-size: 1rem;
  color: var(--mid);
  line-height: 1.6;
  border-top: 1px solid var(--border);
}

.ity-list li:last-child { border-bottom: 1px solid var(--border); }

.ity-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.45rem;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--fg);
}

.ity-close {
  font-size: 1.05rem;
  color: var(--mid);
  line-height: 1.65;
  padding: 1.5rem 0 0;
  max-width: 720px;
}

.ity-close strong { color: var(--fg); font-weight: 600; }

.approach-cta { margin-top: 1.5rem; }
.approach-cta .btn-secondary { padding-left: 0; }

/* ══════════════════════════════════════════════════════════════
   WORK CARDS (homepage)
   ══════════════════════════════════════════════════════════════ */
.work-cards {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
}

.work-card {
  display: flex;
  flex-direction: column;
  text-decoration: none;
  color: var(--fg);
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 14px;
  overflow: hidden;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 6px 16px -10px rgba(0, 0, 0, 0.08);
  transition: border-color 0.18s ease, transform 0.18s ease, box-shadow 0.18s ease;
}

.work-card:hover {
  border-color: var(--border-strong);
  transform: translateY(-2px);
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.04),
    0 16px 36px -18px rgba(0, 0, 0, 0.22);
}

.work-card .image-placeholder,
.work-card-img {
  border-radius: 0;
  border: 0;
  border-bottom: 1px solid var(--border);
  aspect-ratio: 1 / 1;
  width: 100%;
  display: block;
}

.work-card-img {
  object-fit: cover;
  object-position: center center;
}

.work-card-body {
  padding: 1.5rem 1.5rem 1.65rem;
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  flex: 1;
}

.work-card-meta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 1.85rem;
}

.work-card-logo {
  height: 1.6rem;
  width: auto;
  max-width: 7rem;
  filter: grayscale(100%);
  opacity: 0.9;
  display: inline-block;
}

.work-card-logo[src*="iwbi"] {
  height: 2.5rem;
  max-width: 9rem;
}

.work-card-role {
  font-size: 0.78rem;
  color: var(--dim);
  font-weight: 500;
  text-align: right;
  letter-spacing: 0.01em;
}

.work-card-hook {
  font-size: 1.05rem;
  color: var(--fg);
  font-weight: 500;
  line-height: 1.4;
  letter-spacing: -0.005em;
}

.work-card-cta {
  margin-top: auto;
  padding-top: 0.25rem;
  font-size: 0.88rem;
  color: var(--mid);
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  transition: color 0.15s ease;
}

.work-card:hover .work-card-cta { color: var(--fg); }

.work-card-cta .btn-arrow {
  transition: transform 0.2s ease;
}

.work-card:hover .work-card-cta .btn-arrow {
  transform: translateX(3px);
}

@media (max-width: 720px) {
  .work-cards { grid-template-columns: 1fr; }
}

/* ══════════════════════════════════════════════════════════════
   CASE STUDY PAGE
   ══════════════════════════════════════════════════════════════ */
.cs-back {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  color: var(--dim);
  font-size: 0.88rem;
  font-weight: 500;
  text-decoration: none;
  margin-bottom: 1.25rem;
  padding: 0.6rem 0;
  min-height: 44px;
  transition: color 0.15s ease;
}

/* At/below the 768px breakpoint the back-link and section eyebrow used
   to read as one run-on string. Force the back-link onto its own row. */
@media (max-width: 768px) {
  .cs-back {
    display: flex;
    width: 100%;
    margin-bottom: 0.5rem;
  }
}

.cs-back:hover { color: var(--fg); }

.cs-back .btn-arrow { transition: transform 0.2s ease; }
.cs-back:hover .btn-arrow { transform: translateX(-3px); }

.cs-hero {
  padding: 4rem 0 2.5rem;
}

.cs-hero-meta {
  display: flex;
  align-items: center;
  gap: 1.25rem;
  margin-bottom: 1.75rem;
  flex-wrap: wrap;
}

.cs-hero-logo {
  height: 2.5rem;
  width: auto;
  max-width: 11rem;
  filter: grayscale(100%);
  opacity: 0.9;
}

.cs-hero-logo[src*="iwbi"] {
  height: 3.75rem;
  max-width: 14rem;
}

.cs-hero-role {
  font-size: 0.9rem;
  color: var(--dim);
  font-weight: 500;
  letter-spacing: 0.01em;
}

.cs-hook {
  font-family: var(--font-display);
  font-size: clamp(1.7rem, 4vw, 2.6rem);
  color: var(--fg);
  max-width: 820px;
  margin: 0 0 2rem;
  line-height: 1.15;
  font-weight: 600;
  letter-spacing: -0.022em;
}

.cs-screenshot {
  margin-bottom: 3rem;
}

.cs-screenshot.work-img { aspect-ratio: 16 / 9; margin-bottom: 3rem; }

/* Real screenshot image (replaces the cs-screenshot placeholder) */
img.cs-screenshot {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 12px;
  border: 1px solid var(--border);
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 12px 28px -16px rgba(0, 0, 0, 0.12);
  aspect-ratio: auto;
}

.cs-body {
  padding: 0 0 2.5rem;
}

.cs-body p {
  font-size: 1.05rem;
  color: var(--mid);
  margin-bottom: 1.35rem;
  max-width: 760px;
  line-height: 1.75;
}

.cs-body p:last-child { margin-bottom: 0; }

.cs-body strong {
  color: var(--fg);
  font-weight: 600;
}

.cs-metrics {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1rem;
}

.cs-metric {
  font-size: 0.82rem;
  color: var(--mid);
  background: var(--bg-soft);
  border: 1px solid var(--border);
  padding: 0.3rem 0.7rem;
  border-radius: 999px;
  font-weight: 500;
}

.cs-metric span { color: var(--fg); }

.cs-visit-row {
  margin-top: 2rem;
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 1.5rem;
}

.cs-visit {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  color: var(--fg);
  font-size: 0.95rem;
  font-weight: 500;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 4px;
  text-decoration-color: var(--border-strong);
  transition: text-decoration-color 0.15s ease;
  padding: 0.55rem 0;
  min-height: 44px;
}

.cs-visit:hover { text-decoration-color: var(--fg); }

.cs-visit .btn-arrow { transition: transform 0.2s ease; }
.cs-visit:hover .btn-arrow { transform: translateX(2px); }

/* ══════════════════════════════════════════════════════════════
   OPERATING MAP LANDING PAGE
   ══════════════════════════════════════════════════════════════ */
.om-hero {
  padding: 4.5rem 0 2.5rem;
}

/* Keep the back link on its own line, above the eyebrow. */
.om-hero .cs-back {
  display: flex;
  width: fit-content;
}

img.om-hero-img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 14px;
  border: 1px solid var(--border);
  margin-top: 2.5rem;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 18px 40px -22px rgba(0, 0, 0, 0.18);
}

.om-lede {
  font-size: clamp(1.1rem, 1.8vw, 1.25rem);
  color: var(--mid);
  line-height: 1.65;
  max-width: 760px;
  margin: 1.5rem 0 0;
}

.om-cta-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.85rem 1.5rem;
  margin-top: 2.25rem;
}

.om-cta-note {
  font-size: 0.92rem;
  color: var(--dim);
  font-weight: 500;
  max-width: 28rem;
}

.om-section {
  padding: 4rem 0;
  border-top: 1px solid var(--border);
}

.om-section p {
  font-size: 1.05rem;
  color: var(--mid);
  line-height: 1.7;
  max-width: 760px;
  margin-bottom: 1.25rem;
}

.om-section p:last-child {
  margin-bottom: 0;
}

.om-section strong {
  color: var(--fg);
  font-weight: 600;
}

.om-section .cs-section-title {
  margin-top: 0;
}

.om-emphasis {
  font-size: 1.1rem;
  color: var(--fg);
  margin-top: 1.5rem;
}

.om-investment {
  background: var(--bg-soft);
}

.om-price-line {
  font-size: 1.15rem;
  color: var(--fg);
  margin-bottom: 2rem;
  max-width: 720px;
  line-height: 1.6;
}

/* Guide closing CTA: emphasized prose, not the offer pages' big price lead */
.guide-cta-line {
  font-size: 1.15rem;
  color: var(--fg);
  margin-bottom: 2rem;
  max-width: 720px;
  line-height: 1.7;
}
.guide-cta-line strong { font-weight: 600; color: var(--fg); }

.om-price-line strong {
  font-size: clamp(1.6rem, 2.6vw, 1.95rem);
  font-weight: 600;
  color: var(--fg);
  display: inline-block;
  margin-right: 0.5rem;
}

/* In-body subsection title for long case studies */
.cs-section-title {
  font-family: var(--font-display);
  font-size: clamp(1.2rem, 2.4vw, 1.55rem);
  font-weight: 600;
  letter-spacing: -0.018em;
  line-height: 1.25;
  color: var(--fg);
  margin: 2.5rem 0 1.1rem;
  max-width: 760px;
}

/* Sub-subsection title (h3 inside a cs-section) */
.cs-subsection-title {
  font-family: var(--font-display);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  line-height: 1.3;
  color: var(--dim);
  margin: 1.75rem 0 0.85rem;
  max-width: 760px;
}

/* Dash-marked bullets for case-study body sections */
.cs-bullets {
  list-style: none;
  padding: 0;
  margin: 0 0 1.5rem;
}

.cs-bullets li {
  position: relative;
  padding: 0.55rem 0 0.55rem 1.6rem;
  font-size: 1rem;
  color: var(--mid);
  line-height: 1.7;
  max-width: 760px;
}

.cs-bullets li::before {
  content: "\2014"; /* em dash */
  position: absolute;
  left: 0;
  top: 0.55rem;
  color: var(--dim);
  font-weight: 500;
}

.cs-bullets li strong {
  color: var(--fg);
  font-weight: 600;
}

/* Guides index: list items with art snippets */
.cs-bullets li.guide-item {
  display: flex;
  gap: 1.2rem;
  align-items: flex-start;
  padding-left: 0;
}
.cs-bullets li.guide-item::before { content: none; }
.guide-thumb { flex-shrink: 0; display: block; }
.guide-thumb img {
  display: block;
  width: 156px;
  height: 88px;
  object-fit: cover;
  border: 1px solid var(--border);
  border-radius: 8px;
}
.guide-item-text { min-width: 0; }
@media (max-width: 560px) {
  .guide-thumb img { width: 104px; height: 66px; }
  .cs-bullets li.guide-item { gap: 0.9rem; }
}

/* Richer variant — adds top/bottom dividers between heavy items */
.cs-bullets.cs-bullets-rich li {
  padding: 1.15rem 0 1.15rem 1.6rem;
  border-top: 1px solid var(--border);
}

.cs-bullets.cs-bullets-rich li:last-child {
  border-bottom: 1px solid var(--border);
}

.cs-bullets.cs-bullets-rich li::before {
  top: 1.15rem;
}

/* Numbered variant — renders 01 / 02 / 03 instead of em-dashes */
.cs-bullets.cs-bullets-numbered {
  counter-reset: cs-num;
  padding-left: 0;
}

.cs-bullets.cs-bullets-numbered li {
  counter-increment: cs-num;
  padding: 1.15rem 0 1.15rem 2.5rem;
  border-top: 1px solid var(--border);
}

.cs-bullets.cs-bullets-numbered li:last-child {
  border-bottom: 1px solid var(--border);
}

.cs-bullets.cs-bullets-numbered li {
  padding-left: 2.75rem;
}

.cs-bullets.cs-bullets-numbered li::before {
  content: counter(cs-num, decimal-leading-zero);
  font-family: var(--font-display);
  font-size: 0.9rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  color: var(--mid);
  top: 1.2rem;
  left: 0;
}

/* Pull quotes / testimonials */
.cs-quote {
  margin: 2.25rem 0;
  padding: 1.75rem 2rem;
  background: var(--bg-soft);
  border-left: 3px solid var(--fg);
  border-radius: 0 12px 12px 0;
}

.cs-quote blockquote {
  font-size: 1.05rem;
  color: var(--fg);
  font-style: italic;
  line-height: 1.6;
  margin: 0 0 1rem;
  max-width: 720px;
}

.cs-quote figcaption {
  font-size: 0.88rem;
  color: var(--dim);
  font-weight: 500;
  letter-spacing: 0.01em;
}

.cs-quote-status {
  font-style: italic;
  opacity: 0.7;
  margin-left: 0.4rem;
}

@media (max-width: 600px) {
  .cs-quote { padding: 1.25rem 1.25rem 1.25rem 1.5rem; }
}

/* Subline under the work-card hook on the homepage */
.work-card-subline {
  font-size: 0.9rem;
  color: var(--mid);
  line-height: 1.55;
  margin-top: -0.25rem;
}

/* ══════════════════════════════════════════════════════════════
   QUOTES GRID (homepage testimonial section)
   ══════════════════════════════════════════════════════════════ */
.quotes-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
}

.quote-card {
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 1.75rem 1.75rem 1.5rem;
  margin: 0;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 6px 16px -10px rgba(0, 0, 0, 0.08);
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}

.quote-card blockquote {
  font-size: 1rem;
  color: var(--fg);
  font-style: italic;
  line-height: 1.6;
  margin: 0;
  flex: 1;
}

.quote-card figcaption {
  font-size: 0.88rem;
  color: var(--dim);
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
  padding-top: 1rem;
  border-top: 1px solid var(--border);
}

.quote-card figcaption .quote-name {
  color: var(--fg);
  font-weight: 600;
}

.quote-card figcaption .quote-role {
  font-weight: 500;
}

.quote-card figcaption .cs-quote-status {
  font-style: italic;
  opacity: 0.7;
  margin-left: 0;
  margin-top: 0.1rem;
  font-size: 0.78rem;
}

@media (max-width: 720px) {
  .quotes-grid { grid-template-columns: 1fr; }
}

/* Bottom CTA block — quieter than the homepage dark card,
   used to land case-study readers in the Transfer Session funnel */
.cs-cta-block {
  margin: 4rem 0 0;
  padding: 2.5rem 2.5rem;
  border: 1px solid var(--border);
  border-radius: 14px;
  background: var(--bg-soft);
}

.cs-cta-eyebrow {
  font-size: 0.78rem;
  color: var(--dim);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-weight: 500;
  margin-bottom: 0.75rem;
  display: block;
}

.cs-cta-headline {
  font-family: var(--font-display);
  font-size: clamp(1.25rem, 2.4vw, 1.6rem);
  color: var(--fg);
  font-weight: 600;
  letter-spacing: -0.015em;
  line-height: 1.25;
  margin-bottom: 0.85rem;
  max-width: 640px;
}

.cs-cta-body {
  font-size: 1rem;
  color: var(--mid);
  line-height: 1.65;
  max-width: 640px;
  margin-bottom: 1.75rem;
}

.cs-next-row {
  border-top: 1px solid var(--border);
  margin-top: 3.5rem;
  padding-top: 2rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  flex-wrap: wrap;
  font-size: 0.92rem;
}

.cs-next-label {
  color: var(--dim);
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-size: 0.75rem;
}

.cs-next-link {
  color: var(--fg);
  font-weight: 500;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  padding: 0.6rem 0;
  min-height: 44px;
  transition: color 0.15s ease;
}

.cs-next-link:hover { color: #000; }

.cs-next-link .btn-arrow { transition: transform 0.2s ease; }
.cs-next-link:hover .btn-arrow { transform: translateX(3px); }

@media (max-width: 600px) {
  .cs-cta-block { padding: 1.75rem 1.5rem; }
  .cs-hero { padding: 2.5rem 0 1.5rem; }
}

/* ══════════════════════════════════════════════════════════════
   FROM THERE (engagement shapes that follow the Operating Map)
   ══════════════════════════════════════════════════════════════ */
.shapes-lede {
  font-size: 1.05rem;
  color: var(--mid);
  max-width: 720px;
  margin-bottom: 2.25rem;
  line-height: 1.7;
}

.shapes-list {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}

.shape-item {
  padding: 1.75rem 0;
  border-top: 1px solid var(--border);
  display: grid;
  grid-template-columns: minmax(0, 11rem) 1fr;
  gap: 2rem;
  align-items: start;
}

.shape-title-col {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.9rem;
}

.shape-icon {
  width: 56px;
  height: 56px;
  border-radius: 10px;
  font-size: 0.55rem;
  flex-shrink: 0;
}

.shape-icon-featured {
  margin-bottom: 1.1rem;
}

/* Real SVG icons (replace .shape-icon placeholders).
   Pixel-art icons — preserve sharp pixel boundaries when scaled. */
img.shape-icon {
  display: block;
  width: 56px;
  height: 56px;
  border: 0;
  background: transparent;
  border-radius: 0;
  padding: 0;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

.shape-icon .placeholder-label {
  font-size: 0.55rem;
  padding: 0.18rem 0.45rem;
}

.shape-icon .placeholder-label::before {
  width: 4px;
  height: 4px;
}

.shape-item:last-child {
  border-bottom: 1px solid var(--border);
}

/* Featured item (Operating Map) — full-width card treatment that breaks
   the 2-column rhythm of the list. Visually anchors it as "start here". */
.shape-item.shape-item-featured {
  display: block;
  background: var(--fg);
  color: var(--bg);
  border: 1px solid var(--fg);
  border-radius: 14px;
  padding: 2rem 2.25rem 2.25rem;
  margin: 0.75rem 0 1.25rem;
  box-shadow:
    0 2px 4px rgba(0, 0, 0, 0.05),
    0 18px 40px -22px rgba(0, 0, 0, 0.28);
}

.shape-item-featured + .shape-item {
  border-top: 1px solid var(--border);
}

.featured-header {
  display: flex;
  align-items: baseline;
  gap: 0.85rem;
  flex-wrap: wrap;
  margin-bottom: 0.85rem;
}

.shape-item-featured .shape-title {
  font-size: 1.35rem;
  color: var(--bg);
}

.shape-price-tag {
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--bg);
  background: rgba(255, 255, 255, 0.12);
  border: 1px solid rgba(255, 255, 255, 0.2);
  padding: 0.28rem 0.7rem;
  border-radius: 999px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.shape-item-featured .shape-body {
  color: rgba(255, 255, 255, 0.92);
  max-width: 760px;
  margin-bottom: 1.5rem;
}

.shape-cta {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  background: var(--bg);
  color: var(--fg);
  border: 1px solid var(--bg);
  padding: 0.85rem 1.4rem;
  font-size: 0.92rem;
  font-weight: 500;
  text-decoration: none;
  transition: background 0.15s ease, color 0.15s ease;
  border-radius: 8px;
  font-family: inherit;
  cursor: pointer;
  min-height: 44px;
}

.shape-cta:hover {
  background: transparent;
  color: var(--bg);
}

.shape-cta .btn-arrow { transition: transform 0.2s ease; }
.shape-cta:hover .btn-arrow { transform: translateX(3px); }

.shape-cta-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.75rem 1.5rem;
}

.shape-cta-secondary {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.9rem;
  font-weight: 500;
  text-decoration: none;
  padding: 0.5rem 0;
  transition: color 0.15s ease;
}

.shape-cta-secondary:hover { color: var(--bg); }

.shape-cta-secondary .btn-arrow { transition: transform 0.2s ease; }
.shape-cta-secondary:hover .btn-arrow { transform: translateX(2px); }

@media (max-width: 600px) {
  .shape-item.shape-item-featured { padding: 1.5rem 1.25rem 1.75rem; }
}

.shape-title {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 600;
  color: var(--fg);
  letter-spacing: -0.01em;
  margin: 0;
}

.shape-body {
  font-size: 1rem;
  color: var(--mid);
  line-height: 1.7;
  max-width: 760px;
}

.shape-body a {
  color: var(--fg);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
  text-decoration-color: var(--border-strong);
  transition: text-decoration-color 0.15s ease;
}

.shape-body a:hover { text-decoration-color: var(--fg); }

@media (max-width: 600px) {
  .shape-item {
    grid-template-columns: 1fr;
    gap: 0.5rem;
  }
}

/* ══════════════════════════════════════════════════════════════
   CONTACT / CAL EMBED
   ══════════════════════════════════════════════════════════════ */
.contact-cal-label {
  font-size: 1.05rem;
  color: var(--mid);
  margin-bottom: 1.25rem;
  max-width: 720px;
  line-height: 1.65;
}

.contact-cal-label strong {
  color: var(--fg);
  font-weight: 600;
}

.cal-embed-wrap {
  margin: 0.5rem 0 3rem;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 0.75rem;
  background: var(--bg);
  overflow: hidden;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 8px 24px -14px rgba(0, 0, 0, 0.10);
}

#my-cal-inline-30min {
  width: 100%;
  min-height: 560px;
}

@media (max-width: 600px) {
  #my-cal-inline-30min { min-height: 520px; }
}

.contact-divider {
  font-size: 0.78rem;
  color: var(--dim);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 0 0 1.75rem;
  display: flex;
  align-items: center;
  gap: 1rem;
  font-weight: 500;
}

.contact-divider::before,
.contact-divider::after {
  content: "";
  flex: 1;
  border-top: 1px solid var(--border);
}

.contact-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem 1.25rem;
  margin-bottom: 2.5rem;
  max-width: 720px;
}

.contact-field {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}

.contact-field.full { grid-column: 1 / -1; }

.contact-flabel {
  font-size: 0.85rem;
  color: var(--mid);
  font-weight: 500;
}

.contact-flabel em {
  font-style: normal;
  color: var(--dim);
  font-weight: 400;
}

.contact-field input,
.contact-field textarea {
  background: var(--bg);
  border: 1px solid var(--border-strong);
  color: var(--fg);
  font-family: inherit;
  font-size: 1rem;
  padding: 0.85rem;
  outline: none;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
  resize: vertical;
  width: 100%;
  border-radius: 8px;
  min-height: 48px;
}

.contact-field input:focus,
.contact-field textarea:focus {
  border-color: var(--fg);
  box-shadow: 0 0 0 3px rgba(0,0,0,0.06);
}

.contact-field textarea { min-height: 7rem; line-height: 1.55; }

.contact-submit {
  grid-column: 1 / -1;
  justify-self: start;
  background: var(--fg);
  border: 1px solid var(--fg);
  color: var(--bg);
  font-family: inherit;
  font-size: 0.95rem;
  font-weight: 500;
  padding: 0.85rem 1.5rem;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  transition: background 0.15s ease;
  border-radius: 8px;
  min-height: 48px;
}

.contact-submit:hover { background: #000; }
.contact-submit:hover .btn-arrow { transform: translateX(2px); }

.contact-or {
  font-size: 0.85rem;
  color: var(--dim);
  margin-bottom: 1rem;
  font-weight: 500;
}

.contact-sent { display: none; }

.contact-sent:target {
  display: block;
  padding: 1.5rem 1.75rem;
  border: 1px solid var(--border-strong);
  background: var(--bg-soft);
  border-radius: 12px;
  max-width: 720px;
  margin-bottom: 2.5rem;
  color: var(--mid);
  font-size: 1rem;
  line-height: 1.65;
  scroll-margin-top: 5rem;
}

.contact-sent:target strong { color: var(--fg); font-weight: 600; }

.contact-sent:target ~ .contact-form,
.contact-sent:target ~ .contact-or,
.contact-sent:target ~ .contact-grid {
  display: none;
}

@media (max-width: 600px) {
  .contact-form { grid-template-columns: 1fr; gap: 1rem; }
}

.contact-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 0.75rem;
}

.contact-item {
  background: var(--bg);
  border: 1px solid var(--border);
  padding: 1.25rem;
  text-decoration: none;
  color: var(--fg);
  font-size: 0.95rem;
  transition: border-color 0.15s ease, background 0.15s ease, box-shadow 0.15s ease;
  display: block;
  border-radius: 10px;
  font-weight: 500;
  box-shadow: 0 1px 2px rgba(0, 0, 0, 0.025);
}

.contact-item:hover {
  border-color: var(--fg);
  background: var(--bg-soft);
}

.contact-label {
  font-size: 0.78rem;
  letter-spacing: 0.05em;
  color: var(--dim);
  margin-bottom: 0.3rem;
  display: block;
  font-weight: 500;
  text-transform: uppercase;
}

/* ══════════════════════════════════════════════════════════════
   FOOTER
   ══════════════════════════════════════════════════════════════ */
footer {
  padding: 0 0 2.5rem;
  /* Continues the water at the bottom edge of the city strip */
  background: #2b5d64;
  /* Fade the top edge of the city strip into the page instead of a hard line */
  -webkit-mask-image: linear-gradient(to bottom, transparent 0, #000 120px);
  mask-image: linear-gradient(to bottom, transparent 0, #000 120px);
}

@media (max-width: 600px) {
  footer {
    -webkit-mask-image: linear-gradient(to bottom, transparent 0, #000 64px);
    mask-image: linear-gradient(to bottom, transparent 0, #000 64px);
  }
}

/* Small inline pixel mark before a path item's title (work-with-me) */
.path-mark {
  width: 30px;
  height: 30px;
  display: inline-block;
  vertical-align: -8px;
  margin-right: 0.4rem;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

/* Offer page hero mark: the rung's icon above the eyebrow */
.offer-mark {
  display: block;
  width: 48px;
  height: 48px;
  margin-bottom: 1.1rem;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

/* Path item structure (work-with-me): head row, body, fit line, CTA */
.path-item-head {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin-bottom: 0.7rem;
}

.path-item-head .path-mark {
  margin-right: 0;
}

.path-item-title {
  font-size: 1.18rem;
  font-weight: 650;
  letter-spacing: -0.015em;
  color: var(--fg);
  margin: 0;
}

.path-item-meta {
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--dim);
  border: 1px solid var(--border-strong);
  border-radius: 999px;
  padding: 0.16rem 0.7rem;
  white-space: nowrap;
}

.path-item-fit {
  color: var(--dim);
}

.path-item-cta {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin-top: 0.35rem;
  color: var(--fg);
  font-weight: 600;
  font-size: 0.95rem;
  text-decoration: none;
}

/* Each offer runs its rung's color through its page structure.
   Colors sampled from the pixel icons themselves. */
body.offer-scan    { --offer: #009b98; --offer-deep: #00615f; }
body.offer-read    { --offer: #659cd1; --offer-deep: #3d6ea3; }
body.offer-map     { --offer: #c791ce; --offer-deep: #7d3a8c; }
body.offer-site    { --offer: #e89022; --offer-deep: #a8641a; }
body.offer-partner { --offer: #ae2c1c; --offer-deep: #8e2417; }

/* Offer-page structure: card grids, week timeline, aside notes —
   shapes that break up title+list monotony. Copy lives in the HTML. */
.om-cards {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
  gap: 1.1rem;
  margin-top: 1.7rem;
}
.om-card {
  padding: 1.4rem 1.5rem 1.5rem;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 12px;
}
.om-card h3 {
  margin: 0 0 0.55rem;
  font-size: 1.05rem;
  letter-spacing: -0.01em;
  color: var(--fg);
}
.om-card p { margin: 0; font-size: 0.95rem; line-height: 1.65; color: var(--mid); }
.om-card p + p { margin-top: 0.7rem; }
.om-card-featured { border-color: var(--offer, var(--fg)); border-width: 2px; box-shadow: 0 14px 34px -24px rgba(0, 0, 0, 0.35); }

.om-weeks {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.1rem;
  margin-top: 2.5rem;
}
.om-week {
  position: relative;
  padding: 1.3rem 1.4rem 1.4rem;
  background: var(--bg-soft);
}
/* the rail: one continuous line running above the columns */
.om-week::before {
  content: "";
  position: absolute;
  top: -1.05rem;
  left: 0;
  right: 0;
  height: 2px;
  background: var(--border-strong);
}
.om-week:not(:first-child)::before { left: -1.1rem; }
.om-week:last-child::before { right: 40%; }
/* the node: a pixel square sitting on the rail above each column */
.om-week::after {
  content: "";
  position: absolute;
  top: calc(-1.05rem - 5px);
  left: 1.4rem;
  width: 12px;
  height: 12px;
  background: var(--offer, var(--fg));
  box-shadow: 3px 3px 0 var(--border);
}
.om-week-label {
  display: block;
  margin-bottom: 0.5rem;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--offer-deep, var(--dim));
}
.om-week h3 { margin: 0 0 0.5rem; font-size: 1.02rem; color: var(--fg); }
.om-week p { margin: 0; font-size: 0.93rem; line-height: 1.6; color: var(--mid); }

/* Horizontal comparison: label left, definition right. For term/definition
   sets that read worse as a cramped equal-height card grid. */
.om-compare {
  margin-top: 1.7rem;
  border-top: 1px solid var(--border);
}
.om-compare-row {
  display: grid;
  grid-template-columns: minmax(150px, 1fr) 3fr;
  gap: 0.4rem 2.5rem;
  align-items: start;
  padding: 1.4rem 1.1rem;
  border-bottom: 1px solid var(--border);
}
.om-compare-row h3 {
  margin: 0;
  font-size: 1.08rem;
  letter-spacing: -0.01em;
  color: var(--fg);
}
.om-compare-row p {
  margin: 0;
  max-width: 62ch;
  line-height: 1.65;
  color: var(--mid);
}
.om-compare-featured {
  background: var(--bg-soft);
  box-shadow: inset 3px 0 0 var(--offer, var(--fg));
}
@media (max-width: 640px) {
  .om-compare-row { grid-template-columns: 1fr; gap: 0.35rem; }
}

.om-note {
  max-width: 640px;
  margin: 1.6rem 0 0;
  padding: 0.65rem 1rem;
  background: var(--bg-soft);
  border-left: 3px solid var(--offer, var(--border-strong));
  font-size: 0.95rem;
  color: var(--dim);
}

/* Small pixel icon atop a featured card — the page's rung, nothing more */
.om-card-icon {
  display: block;
  width: 26px;
  height: 26px;
  margin-bottom: 0.65rem;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

/* Horizontal split: section title holds the left rail, prose runs right */
.om-split {
  display: grid;
  grid-template-columns: minmax(220px, 5fr) 8fr;
  gap: 1.5rem 3.5rem;
  align-items: start;
}
.om-split .cs-section-title {
  margin-bottom: 0;
}
.om-split-body > p:first-child { margin-top: 0; }

@media (max-width: 860px) {
  .om-split { grid-template-columns: 1fr; gap: 0.6rem; }
}

@media (max-width: 720px) {
  .om-weeks { grid-template-columns: 1fr; gap: 1.6rem; }
  .om-week::before { display: none; }
  .om-week::after {
    top: -0.55rem;
    left: 0;
  }
  .om-week { border-top: 0; padding-top: 1.5rem; }
}

/* What "modern operations" means, stated before the Path lists the steps */
.path-definition {
  max-width: 680px;
  margin: 0 0 2.4rem;
  font-size: 1.08rem;
  line-height: 1.7;
  color: var(--mid);
}
.path-definition strong { color: var(--fg); font-weight: 650; }

/* The Path list on work-with-me: each step reads as a clear block —
   big quiet number, larger title, the fit line as a marked callout,
   the CTA as a real button. */
.path-list.cs-bullets-numbered li {
  padding: 2.1rem 0 2.2rem 3.6rem;
}
.path-list.cs-bullets-numbered li::before {
  font-size: 1.55rem;
  font-weight: 700;
  letter-spacing: 0;
  color: var(--border-strong);
  top: 2.05rem;
}
.path-list .path-item-head { margin-bottom: 0.9rem; }
.path-list .path-item-title { font-size: 1.45rem; }
.path-list .path-item-fit {
  max-width: 640px;
  margin: 1.1rem 0 1.3rem;
  padding: 0.65rem 1rem;
  background: var(--bg-soft);
  border-left: 3px solid var(--border-strong);
  font-size: 0.95rem;
}
.path-list .path-item-fit em { font-style: normal; }
.path-list .path-item-cta {
  margin-top: 0.2rem;
  padding: 0.55rem 1.15rem;
  border: 1px solid var(--fg);
  border-radius: 8px;
  font-size: 0.92rem;
  transition: background 0.15s ease, color 0.15s ease;
}
.path-list .path-item-cta:hover {
  background: var(--fg);
  color: #fff;
}

.path-item-cta .btn-arrow { transition: transform 0.2s ease; }
.path-item-cta:hover .btn-arrow { transform: translateX(3px); }

/* Full-bleed pixel city panorama; the footer background picks up
   where its water leaves off. */
.footer-city {
  display: block;
  width: 100%;
  height: auto;
  image-rendering: pixelated;
  image-rendering: crisp-edges;
}

footer .container {
  padding-top: 2.75rem;
}

.footer-tag {
  font-size: 1.05rem;
  color: rgba(255, 255, 255, 0.92);
  font-weight: 500;
  margin-bottom: 1.5rem;
  max-width: 720px;
}

.footer-content {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
  font-size: 0.85rem;
  color: rgba(255, 255, 255, 0.62);
}

.footer-link {
  color: inherit;
  text-decoration: none;
  display: inline-block;
  padding: 0.6rem 0;
  min-height: 44px;
  transition: color 0.15s ease;
}

.footer-link:hover { color: #ffffff; }

/* ══════════════════════════════════════════════════════════════
   ANIMATIONS (minimal — fade on enter only)
   ══════════════════════════════════════════════════════════════ */
.fade-in {
  opacity: 0;
  transform: translateY(8px);
  transition: opacity 0.5s ease, transform 0.5s ease;
}

.fade-in.visible {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  .fade-in {
    opacity: 1 !important;
    transform: none !important;
    transition: none !important;
  }
  html { scroll-behavior: auto; }
}

/* ══════════════════════════════════════════════════════════════
   RESPONSIVE
   ══════════════════════════════════════════════════════════════ */

/* Collapse the two-column hero before the calendar column gets cramped.
   When stacked, cap the calendar to a tidy booking-card width and left-align
   it so it doesn't balloon to full width and flip into Cal's wide
   month+time-slots layout. */
@media (max-width: 880px) {
  .hero-grid {
    grid-template-columns: 1fr;
    gap: 2.75rem;
  }
  .hero-cal {
    max-width: 460px;
    justify-self: start;
  }
}

@media (max-width: 768px) {
  html { font-size: 16px; }

  section { padding: 3.5rem 0; }

  nav .container { padding-top: 0.85rem; padding-bottom: 0.85rem; }

  nav ul { display: none; }
  nav ul.open {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 100%;
    left: 0; right: 0;
    background: var(--bg);
    padding: 1rem 1.75rem 1.5rem;
    border-bottom: 1px solid var(--border);
    gap: 1rem;
    align-items: flex-start;
  }
  nav ul.open a {
    font-size: 1rem;
    padding: 0.75rem 0;
    display: block;
    min-height: 44px;
  }
  nav ul.open .nav-cta {
    padding: 0.75rem 1rem;
    width: 100%;
    text-align: center;
  }
  .nav-toggle {
    display: block;
    min-width: 44px;
    min-height: 44px;
  }

  .hero {
    padding-top: 3rem;
    padding-bottom: 3rem;
  }

  .hero-ctas {
    flex-direction: column;
    align-items: stretch;
    gap: 0.75rem;
  }

  .btn-primary, .btn-secondary {
    justify-content: center;
    text-align: center;
    width: 100%;
  }

  #transfer-session { padding: 3rem 0; }

  /* The inline booking calendar is heavy on a phone; Book-a-call opens
     Cal's own mobile-optimized popup instead. */
  .hero-cal { display: none; }
  .hero-copy { text-align: left; }
}

@media (max-width: 420px) {
  .container { padding: 0 1.25rem; }
  section { padding: 2.75rem 0; }
}

/* ══════════════════════════════════════════════════════════════
   SITE READINESS SCAN (/scan)
   ══════════════════════════════════════════════════════════════ */
.sr-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem 1.25rem;
  max-width: 720px;
  margin-top: 2.25rem;
}

.sr-field {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}

.sr-field input {
  background: var(--bg);
  border: 1px solid var(--border-strong);
  color: var(--fg);
  font-family: inherit;
  font-size: 1rem;
  padding: 0.85rem;
  outline: none;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
  width: 100%;
  border-radius: 8px;
  min-height: 48px;
}

.sr-field input:focus {
  border-color: var(--fg);
  box-shadow: 0 0 0 3px rgba(0,0,0,0.06);
}

.sr-submit {
  grid-column: 1 / -1;
  justify-self: start;
  background: var(--fg);
  border: 1px solid var(--fg);
  color: var(--bg);
  font-family: inherit;
  font-size: 0.95rem;
  font-weight: 500;
  padding: 0.85rem 1.5rem;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  transition: background 0.15s ease;
  border-radius: 8px;
  min-height: 48px;
}

.sr-submit:hover { background: #000; }
.sr-submit:hover .btn-arrow { transform: translateX(2px); }
.sr-submit:disabled { opacity: 0.55; cursor: default; }

.sr-note {
  grid-column: 1 / -1;
  font-size: 0.85rem;
  color: var(--dim);
  font-weight: 500;
  margin: -0.25rem 0 0;
}

.sr-form-busy { opacity: 0.6; pointer-events: none; }

/* Hero: two-column intro with sample-score mock */
.sr-intro {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: start;
  gap: 2.5rem 3rem;
}
.sr-intro-col { min-width: 0; }
.sr-hero-art { align-self: center; }

/* Example report on /scan — the report shown as the email you receive */
.sr-email {
  max-width: 640px;
  margin: 2rem 0 2.25rem;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 10px;
  overflow: hidden;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 24px 50px -28px rgba(0, 0, 0, 0.28);
}
.sr-email-chrome {
  padding: 1.15rem 1.5rem 1rem;
  border-bottom: 1px solid var(--border);
  background: var(--bg-soft);
}
.sr-email-chrome p.sr-email-subject {
  margin: 0 0 0.8rem;
  font-size: 1rem;
  font-weight: 700;
  color: var(--fg);
}
.sr-email-meta {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  font-size: 0.8rem;
  color: var(--dim);
}
.sr-email-avatar {
  flex-shrink: 0;
  width: 34px;
  height: 34px;
  border-radius: 50%;
  background: var(--fg);
  color: #fff;
  font-size: 0.72rem;
  font-weight: 700;
  display: flex;
  align-items: center;
  justify-content: center;
}
.sr-email-from { line-height: 1.35; }
.sr-email-from strong { color: var(--fg); }
.sr-email-to { font-size: 0.75rem; }
.sr-email-time { margin-left: auto; font-size: 0.75rem; }
.sr-example {
  padding: 1.75rem 2.25rem 1.75rem;
}
.sr-example-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 1rem;
}
.sr-example-brand {
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.sr-example-kind { font-size: 0.8rem; color: var(--dim); }
.sr-example p.sr-example-site { margin: 1.6rem 0 0; font-size: 0.875rem; color: var(--dim); }
.sr-example-site span { color: var(--fg); text-decoration: underline; }
.sr-example p.sr-example-score {
  margin: 0.3rem 0 0;
  font-size: 3.25rem;
  line-height: 1;
  font-weight: 800;
}
.sr-example p.sr-example-score span { font-size: 1.3rem; font-weight: 400; color: var(--dim); }
.sr-example-bar {
  height: 6px;
  margin-top: 0.85rem;
  background: var(--border);
  overflow: hidden;
}
.sr-example-bar span { display: block; height: 100%; background: #565656; }
.sr-example-lens { margin-top: 1.6rem; }
.sr-example-lens-head {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
}
.sr-example-lens-head h3 { margin: 0; font-size: 1.05rem; }
.sr-example .sr-example-lens p { margin: 0.6rem 0 0; font-size: 0.9375rem; line-height: 1.6; color: var(--dim); }
.sr-example-chip {
  flex-shrink: 0;
  padding: 3px 12px;
  border-radius: 999px;
  color: #fff;
  font-size: 0.8rem;
  font-weight: 700;
}
.sr-chip-good { background: #1a7f37; }
.sr-chip-mid { background: #565656; }
.sr-chip-low { background: #b45309; }
.sr-example-start {
  margin-top: 1.8rem;
  padding: 1.3rem 1.4rem 1.2rem;
  background: var(--bg-soft);
  border-left: 3px solid var(--fg);
}
.sr-example-start p { margin: 0; font-size: 0.9375rem; line-height: 1.6; color: var(--dim); }
.sr-example-start-label {
  font-size: 0.72rem !important;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--fg) !important;
  margin-bottom: 0.75rem !important;
}
.sr-example-start-title { font-weight: 700; color: var(--fg) !important; margin-bottom: 0.2rem !important; }
.sr-example-guide { margin-top: 0.55rem !important; font-size: 0.85rem !important; }
.sr-example-guide a { color: var(--fg); }
.sr-email p.sr-example-note {
  margin: 0;
  padding: 0.9rem 1.5rem 1rem;
  border-top: 1px solid var(--border);
  background: var(--bg-soft);
  font-size: 0.8rem;
  color: var(--dim);
}
.sr-hero-lighthouse {
  display: block;
  width: 280px;
  max-width: 100%;
  height: auto;
  border-radius: 16px;
  border: 1px solid var(--border);
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 24px 50px -28px rgba(0, 0, 0, 0.28);
}
.sr-hero-card {
  width: 250px;
  padding: 1.6rem 1.5rem 1.75rem;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 16px;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 24px 50px -28px rgba(0, 0, 0, 0.28);
  display: flex;
  flex-direction: column;
  align-items: center;
}
.sr-hero-card-eyebrow {
  align-self: flex-start;
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--dim);
}
.sr-hero-card-site {
  align-self: flex-start;
  font-size: 0.98rem;
  font-weight: 600;
  color: var(--fg);
  margin: 0.3rem 0 1.1rem;
}
.sr-hero-gauge-num { font-size: 2.1rem; }
.sr-hero-rows {
  width: 100%;
  display: grid;
  gap: 0.6rem;
  margin-top: 1.35rem;
}
.sr-hero-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
}
.sr-hero-row-label {
  font-size: 0.78rem;
  color: var(--mid);
  white-space: nowrap;
}
.sr-hero-track {
  width: 72px;
  height: 5px;
  border-radius: 999px;
  background: var(--border);
  overflow: hidden;
  flex-shrink: 0;
}
.sr-hero-track > span {
  display: block;
  height: 100%;
  background: var(--fg);
  border-radius: 999px;
}
@media (max-width: 760px) {
  .sr-intro { grid-template-columns: 1fr; }
  .sr-hero-art { display: none; }
}

.sr-status {
  max-width: 720px;
  margin-top: 1.75rem;
  padding: 1.1rem 1.4rem;
  border-radius: 12px;
  font-size: 0.98rem;
  line-height: 1.6;
}

.sr-status-loading {
  background: var(--bg-soft);
  border: 1px solid var(--border-strong);
  color: var(--mid);
}

.sr-status-error {
  background: #fff7f6;
  border: 1px solid #f0c9c4;
  color: #8a2b21;
}

/* Loading graphic */
.sr-loader {
  display: flex;
  align-items: center;
  gap: 1rem;
}
.sr-spinner-svg {
  width: 46px;
  height: 46px;
  display: block;
}
.sr-spinner-track { stroke: var(--border); }
.sr-spinner-arc {
  stroke: var(--fg);
  transform-origin: 25px 25px;
  animation: sr-spin 0.9s linear infinite;
}
@keyframes sr-spin { to { transform: rotate(360deg); } }
.sr-loader-meta { display: flex; flex-direction: column; gap: 0.2rem; min-width: 0; }
.sr-loader-title {
  font-size: 1rem;
  color: var(--fg);
  font-weight: 600;
}
.sr-loader-title strong { font-weight: 600; }
.sr-loader-step {
  font-size: 0.92rem;
  color: var(--mid);
}
.sr-skeleton {
  display: grid;
  gap: 0.7rem;
  margin-top: 1.5rem;
  max-width: 420px;
}
.sr-skel-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  animation: sr-pulse 1.4s ease-in-out infinite;
}
.sr-skel-row:nth-child(2) { animation-delay: 0.15s; }
.sr-skel-row:nth-child(3) { animation-delay: 0.3s; }
.sr-skel-row:nth-child(4) { animation-delay: 0.45s; }
.sr-skel-label {
  height: 10px;
  border-radius: 999px;
  background: var(--border);
  flex: 1;
  max-width: 220px;
}
.sr-skel-row:nth-child(2) .sr-skel-label { max-width: 160px; }
.sr-skel-row:nth-child(3) .sr-skel-label { max-width: 190px; }
.sr-skel-row:nth-child(4) .sr-skel-label { max-width: 140px; }
.sr-skel-gauge {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  border: 3px solid var(--border);
  flex-shrink: 0;
}
@keyframes sr-pulse { 0%, 100% { opacity: 0.4; } 50% { opacity: 0.85; } }
@media (prefers-reduced-motion: reduce) {
  .sr-spinner-arc { animation: none; }
  .sr-skel-row { animation: none; opacity: 0.6; }
}

/* Result view */
.sr-result { margin-top: 2.75rem; scroll-margin-top: 2rem; }

/* Staggered reveal */
.sr-result > * { opacity: 0; transform: translateY(10px); }
.sr-result.sr-reveal > * {
  opacity: 1;
  transform: none;
  transition: opacity 0.5s ease, transform 0.5s ease;
}
.sr-result.sr-reveal > *:nth-child(2) { transition-delay: 0.08s; }
.sr-result.sr-reveal > *:nth-child(3) { transition-delay: 0.16s; }
.sr-result.sr-reveal > *:nth-child(4) { transition-delay: 0.24s; }
@media (prefers-reduced-motion: reduce) {
  .sr-result > *, .sr-result.sr-reveal > * {
    opacity: 1; transform: none; transition: none;
  }
}

/* Score gauge — shared motif, two sizes */
.sr-gauge {
  position: relative;
  display: grid;
  place-items: center;
  flex-shrink: 0;
}
.sr-gauge > * { grid-area: 1 / 1; }
.sr-ring { display: block; }
.sr-gauge-num {
  font-weight: 600;
  color: var(--fg);
  letter-spacing: -0.02em;
  line-height: 1;
  font-variant-numeric: tabular-nums;
}
.sr-gauge-lg .sr-gauge-num { font-size: 3rem; }
.sr-gauge-sm .sr-gauge-num { font-size: 1.15rem; }

/* Overall hero — the focal point */
.sr-hero {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem 2.5rem;
  padding-bottom: 2.25rem;
  border-bottom: 1px solid var(--border);
}
.sr-hero-meta { min-width: 0; }
.sr-id {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-top: 0.75rem;
}
.sr-thumb {
  width: 120px;
  height: 80px;
  object-fit: cover;
  object-position: top center;
  border: 1px solid var(--border-strong);
  border-radius: 8px;
  background: var(--bg-soft);
  flex-shrink: 0;
  display: block;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.04),
    0 12px 26px -18px rgba(0, 0, 0, 0.28);
}
.sr-id-text { min-width: 0; }
.sr-site {
  font-size: clamp(1.35rem, 3.2vw, 1.75rem);
  color: var(--fg);
  font-weight: 600;
  letter-spacing: -0.02em;
  margin: 0 0 0.4rem;
  word-break: break-word;
}
.sr-band {
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--dim);
  margin: 0;
}

/* Lenses — numbered, each with an echoing gauge */
.sr-lenses { margin-top: 2.5rem; }
.sr-lens {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: start;
  column-gap: 1.5rem;
  padding: 2rem 0;
  border-bottom: 1px solid var(--border);
}
.sr-lens:first-child { padding-top: 0; }
.sr-lens:last-child { border-bottom: 0; padding-bottom: 0; }

.sr-lens-num {
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  color: var(--border-strong);
  font-variant-numeric: tabular-nums;
  padding-top: 0.35rem;
}
.sr-lens-body { min-width: 0; }
.sr-lens-title {
  font-family: var(--font-display);
  font-size: clamp(1.1rem, 2vw, 1.3rem);
  font-weight: 600;
  letter-spacing: -0.015em;
  color: var(--fg);
  margin: 0 0 0.6rem;
}
.sr-lens-read {
  font-size: 1.02rem;
  color: var(--mid);
  line-height: 1.7;
  margin: 0;
  max-width: 60ch;
}

/* Opportunities — raised callout cards */
.sr-opps { margin-top: 3rem; }
.sr-opps .section-eyebrow { display: block; margin-bottom: 1.25rem; }
.sr-opp {
  display: flex;
  gap: 1rem;
  padding: 1.4rem 1.6rem;
  background: var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: 14px;
  margin-bottom: 1rem;
}
.sr-opp:last-child { margin-bottom: 0; }
.sr-opp-mark {
  font-size: 1.1rem;
  color: var(--fg);
  line-height: 1.6;
  flex-shrink: 0;
}
.sr-opp-body { min-width: 0; }
.sr-opp-title {
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--fg);
  margin: 0 0 0.35rem;
}
.sr-opp-body p {
  font-size: 1rem;
  color: var(--mid);
  line-height: 1.65;
  margin: 0;
  max-width: 60ch;
}
.sr-opp-guide {
  display: inline-block;
  margin-top: 0.55rem;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--fg);
  text-decoration: none;
  border-bottom: 1px solid var(--border);
}
.sr-opp-guide:hover { border-bottom-color: var(--fg); }

/* CTA — inverted closing beat */
.sr-cta {
  margin-top: 3rem;
  padding: 2.25rem;
  background: var(--fg);
  border-radius: 16px;
}
.sr-cta p {
  font-size: 1.08rem;
  color: rgba(255, 255, 255, 0.82);
  line-height: 1.65;
  margin: 0 0 1.5rem;
  max-width: 38rem;
}
.sr-cta .btn-primary {
  background: var(--bg);
  border-color: var(--bg);
  color: var(--fg);
}
.sr-cta .btn-primary:hover { background: #f0f0f0; }

@media (max-width: 600px) {
  .sr-form { grid-template-columns: 1fr; gap: 1rem; }
  .sr-hero { gap: 1.25rem; }
  .sr-lens { column-gap: 1rem; padding: 1.5rem 0; }
  .sr-cta { padding: 1.6rem; }
}

/* Home: Site Readiness Scan CTA band */
.scan-cta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem 2rem;
  padding: 2.25rem;
  background: var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: 16px;
}
.scan-cta-main { max-width: 500px; min-width: 0; }
.scan-cta-title {
  font-family: var(--font-display);
  font-size: clamp(1.3rem, 2.6vw, 1.7rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.2;
  color: var(--fg);
  margin: 0.5rem 0 0.75rem;
}
.scan-cta-body {
  font-size: 1.02rem;
  color: var(--mid);
  line-height: 1.65;
  margin: 0 0 1.5rem;
}
.scan-cta-btn { flex-shrink: 0; }

/* Mini score mock */
.scan-cta-mock {
  flex-shrink: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.7rem;
  width: 180px;
  padding: 1.4rem 1.5rem 1.5rem;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 14px;
  box-shadow:
    0 1px 2px rgba(0, 0, 0, 0.03),
    0 16px 36px -24px rgba(0, 0, 0, 0.22);
}
.scan-cta-gauge-num { font-size: 1.85rem; }
.scan-cta-mock-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--dim);
}
.scan-cta-bars {
  display: grid;
  justify-items: start;
  gap: 0.45rem;
  width: 100%;
  margin-top: 0.35rem;
}
.scan-cta-bars span {
  height: 5px;
  border-radius: 999px;
  background: var(--fg);
}
.scan-cta-bars span:nth-child(2) { opacity: 0.5; }
.scan-cta-bars span:nth-child(3) { opacity: 0.62; }
.scan-cta-bars span:nth-child(4) { opacity: 0.78; }

@media (max-width: 600px) {
  .scan-cta { padding: 1.6rem; }
  .scan-cta-mock { align-self: center; }
}

/* Announcement bar (free scan) */
.announce-bar {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  padding: 0.55rem 1.25rem;
  background: var(--fg);
  color: var(--bg);
  font-size: 0.85rem;
  font-weight: 500;
  line-height: 1.3;
  text-align: center;
  text-decoration: none;
  transition: background 0.15s ease;
}
.announce-bar:hover { background: #000; }
.announce-tag {
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 0.12rem 0.5rem;
  border: 1px solid rgba(255, 255, 255, 0.4);
  border-radius: 999px;
  flex-shrink: 0;
}
.announce-text { color: rgba(255, 255, 255, 0.92); }
.announce-arrow { transition: transform 0.2s ease; display: inline-block; }
.announce-bar:hover .announce-arrow { transform: translateX(3px); }
@media (max-width: 600px) {
  .announce-bar { font-size: 0.78rem; padding: 0.5rem 0.85rem; gap: 0.45rem; }
  .announce-tag { display: none; }
}

/* Guide code blocks (robots.txt / llms.txt snippets) */
.guide-code {
  display: block;
  max-width: 720px;
  margin: 1.25rem 0 1.75rem;
  padding: 1.1rem 1.3rem;
  background: var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: 10px;
  font-family: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
  font-size: 0.85rem;
  line-height: 1.7;
  color: var(--fg);
  white-space: pre;
  overflow-x: auto;
}

/* Offer-page hero eyebrow takes the rung's deep tone */
body[class*="offer-"] .om-hero .section-eyebrow { color: var(--offer-deep, var(--dim)); }